These are the three critical pillars of a memorable and enduring personal brand. Get a copy of The Magic Ring for Personal Branding to learn more.


Tayo Abobarin, also known as "The Brand Architect," is an award winning Designer, Architect and Brand Strategist. He helps growing businesses and individuals position their brands to attract and engage the appropriate audience.

Tayo is a member of The Chartered Institute of Marketing and an Executive member of Life Coaches Association of Nigeria. He was listed alongside top Nigerian CEOs and celebrities in the "Charles O'Tudor Brands to Watch 2017," and has been awarded the Best Under30 Entrepreneur in Innovation and Technology category of 2013 30Under30 Awards in Oyo State, Nigeria.

The Magic Wand Brand Strategy, his book on creating a memorable brand for smal businesses has been widely praised by readers and called an essential brand refrence book, among other things. He is the founder and creative director of IDSbrands, a Brand Identity and Digital Experience Design Agency in Lagos, Nigeria.


As a Brand Consultant for IDS Brands Lagos, Tayo has worked with industry leading clients in healthcare, hospitality, real estate and many others to help them improve business process and client acquisition.


With background in Architecture and love for product design, Tayo combines learnt and self taught skills to deliver visual ecstasy balanced with functionality for digital experiences.


What exactly is your brand's worth?
What makes a person valuable or memorable?
Are you ready start your personal brand discovery journey?

Tayo helps individuals willing to understand, maximize and monetize their uniqueness on their personal ‘brand quest’ in order to discover the essence of their being and remain memorable to their own audience.


‘You cannot sell to everyone because it is impossible to appeal to everyone. It is easier to speak to one person than it is to speak to a crowd, so speak to a crowd like you’re speaking to one person’