Books

#MagicBook1

business, 2018

This book is a fine blend of adventure stories and practical brand strategies most applicable for small business brands but as well useful for every brand building process. It covers key aspects of building an exceptional brand. Some of the topics covered include creating a functional brand identity, brand naming, product packaging, service packaging and brand storytelling. This book will show you easy to adopt strategies to get new customers and keep them returning.

Mastering the strategies outlined in this book will overtime turn you into a customer attraction wizard, although this book is not about magic or spooky tricks. Each chapter is introduced with the description of a scene or character from the ‘Harry Potter Series’ and ‘Fantastic Beasts and Where to Find Them’ movie as it relates to the topic discussed in that chapter. This book is the magic wand your business needs. Get it, don’t lose it.

Excerpt from Chapter 1
(The Audience)

"It is easier to speak to one person than it is to speak to a crowd, so speak to a crowd like you’re speaking to one person."

You cannot sell to everyone because it is impossible to appeal to everyone. You cannot even afford it. You need to establish who your product or service appeals to the most.

Here is an example, I once asked a client seeking to rebrand her fashion business what her target audience was and she said “women within the ages of 12 – 80.” Practically speaking, there is no specific product that will appeal to everyone in this age range. It is just too wide. This is what I usually recommend for small businesses trying to understand their target market: start from where you are...