[Paperback] The Magic Wand Brand Strategy

4,000.00

Size Guide

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Collar 14,5 15 15,5 16,5 17 17,5 18,5 19 20,5
Length 30 31 32 33,5 34 35,5 36,5 37 38,5
Chest 41 42 44 46 48 50 52 56 58
Shouler 18 18,5 19 20,5 21,5 22 23,5 24,5 25
Waist 44 46 48 50 52 56 58 60 62
Collar 15 15,5 16,5 17 17,5 18,5 19 20,5 21
Length 31 32 33,5 34 35,5 36,5 37 38,5 40
Chest 42 44 46 48 50 52 56 58 60
Shouler 18,5 19 20,5 21,5 22 23,5 24,5 25 26
Waist 46 48 50 52 56 58 60 62 64
Collar 15,5 16,5 17 17,5 18,5 19 20,5 21 22
Length 32 33,5 34 35,5 36,5 37 38,5 40 44
Chest 44 46 48 50 52 56 58 60 64
Shouler 19 20,5 21,5 22 23,5 24,5 25 26 28
Waist 48 50 52 56 58 60 62 64 66

International Convention

USA 14,5 15 15,5 16,5 17 17,5 18,5 19 20,5
Europe 30 31 32 33,5 34 35,5 36,5 37 38,5
Japan 41 42 44 46 48 50 52 56 58
SKU: MWBS1 Category: Tags: , , , Share:

What makes a brand memorable? The logo, the name, the hype or it is simply the quality of experience?

It is becoming harder by the day for small businesses to maintain customer loyalty. Growing businesses alike struggle to keep their brands memorable. It is as if there is a widespread charm of forgetfulness caused by the saturation of the numerous brands we come across and interact with on a daily basis. How do you help customers escape being ‘oblivated’ and keep your brand as top-of-mind and the go to solution whenever they are in need of the services you offer?

From Hogwarts to New York, this book takes you through the fantasy world of Newt Scamander and Harry Potter to simplify the basics of building a sticky and relevant brand.

Among other things, you will learn how to trigger favourable emotional responses from your target audience through the art of brand storytelling, using examples of some stories you are already familiar with. Brand strategy books used to be cumbersome and boring, until now!

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